SORIX AI Powered Spiritual Life Manager

Making Intentional Living Effortless Powered by URSA

The first platform that actively guides you through intentional living

Celeste Rodriguez, Founder & CEO

celestesephs@gmail.com

The Problem We're Solving

70 Million Americans Face Daily Spiritual Guilt and Burnout

The Crisis:

70% of Americans identify as spiritual¹ but struggle with consistent practice
Academic research confirms: Spiritual guilt directly mediates burnout symptoms, causing measurable psychological and physical health consequences²
The daily reality: "I know what I need to do spiritually, and I feel guilty when I don't follow through and overwhelmed when I try"

Why Traditional Solutions Fail:

Meditation apps provide content, not life management
Astrology tools give information, not actionable guidance
Productivity planners ignore spiritual dimensions
Result: 70M Americans juggling 5+ fragmented tools, feeling more scattered than ever

The Breaking Point: Post pandemic spiritual awakening has accelerated demand for integrated guidance, but no platform actively manages spiritual life—they just add to the digital overwhelm.

¹ Pew Research Center, "Spirituality Among Americans" (2023) | ² Journal of Psychology Research, cross cultural burnout studies

Our Solution

SORIX Ends the Spiritual Struggle Forever

The Game Changing Innovation:

URSA AI Powered Daily Planning Your personal spiritual life manager that learns your patterns and optimizes your entire day around cosmic timing
Spiritual Empowerment Suite Generate custom ceremonies for any intention, any faith tradition, powered by voice integration for hands free practice
Universal Faith Compatibility Works perfectly whether you're Christian, Buddhist, Pagan, or creating your own spiritual path
Mentor Marketplace & Community Instant access to vetted spiritual guides when you need support, not just when you remember to look
Integrated Spiritual Commerce Your ritual kits and tools arrive exactly when you need them, no more forgetting to order supplies

Market Opportunity

$180B+ Global Market with US as $53.5B Beachhead

Global Total Addressable Market (TAM): $180B+

US Personal Development + Meditation: $53.5B¹
International Markets (3.4x US): $127B estimated
Spiritual/wellness spending globally accelerating post pandemic

US Beachhead Market (SAM): $8.4B

70M spiritual Americans seeking digital solutions²
Average annual spend: $120 on spiritual tools/guidance
Proven English language market for validation

Global Expansion Advantages:

A placeholder map showing global expansion.

¹ Grand View Research + Statista (2024) | ² Pew Research Center (2023)

Technology Advantage

URSA AI: The First Multi Faith Spiritual Intelligence

Proprietary Capabilities No Competitor Can Replicate:

→ Multi Faith Spiritual Intelligence
Emotional Breakthrough Recognition
Voice Activated Spiritual Guidance

Live Demo Preview:

A mockup of the voice integration feature.

Technical Moat: Competitors need theological expertise, not just engineering. Each tradition requires months of training data and expert validation.

Product Experience

The Day SORIX Changes Someone's Life Forever

Morning Transformation (6 AM)

Instead of checking 5 different apps, URSA has already created your perfect day. Your schedule is optimized for cosmic timing, your spiritual practice is prepared, and your intentions are crystal clear before your feet hit the floor.

Throughout Day Active Spiritual Guidance

Alexa reminds you to take your spiritual break at 2 PM when Mercury goes direct. URSA notices you're stressed and suggests a 3 minute grounding ritual. Your mentor sends encouraging voice notes. You're not just organized you're spiritually HELD.

Evening Integration (8 PM)

URSA has analyzed your day and shows you patterns you've never noticed. Tomorrow's schedule is already optimized based on what worked today. You feel aligned, accomplished, and excited for tomorrow.

Voice Integration: Your home becomes your spiritual sanctuary with ambient guidance that feels like having a wise spiritual assistant.

Retention & Engagement Strategy

SORIX Creates Spiritual Addicts (In the Best Way)

The Emotional Attachment Engine

URSA creates daily spiritual breakthroughs that feel magical → Users become emotionally dependent on the insights
Mentor relationships develop into deep, meaningful connections that users can't find anywhere else
Custom spiritual practices become sacred personal content that users would feel lost without
Shadow work creates "holy shit" moments of self discovery that bond users to the platform forever

Retention That Makes Investors Weep With Joy

Month 1: 55% retention (vs. 39% app average) URSA hooks them immediately
Month 6: 35% retention (vs. 15% app average) The spiritual breakthroughs keep them coming
Year 1: 25% retention (vs. 5% app average) They literally cannot imagine life without SORIX

Result: $47 average monthly revenue per user by month 6 3x higher than meditation apps

Business Model

Four Revenue Streams That Scale to $100M+

Subscriptions: The Recurring Revenue Foundation

Users ($9.99/mo) + Mentors ($19.99/mo) with 25% Year 1 retention = Predictable recurring revenue that VCs dream about

Mentor Commissions: High Margin Service Revenue

20% commission on $75 average sessions with 500+ mentors by Year 2 = $37.5M annual transaction volume

Marketplace Sales: The Hidden Revenue Goldmine

Ritual kits, oils, spiritual tools with 65%+ gross margins Higher margin revenue than Amazon

Premium Features: The Profit Explosion

Advanced URSA insights, sealed mentor content, custom astrological reports 80% gross margins on digital products

The Beautiful Business Model Math: Year 1: $1.4M ARR with 43K users | Year 2: $4.2M ARR as marketplace scales | Year 3: $10.5M ARR with premium features driving 80% margins

This business model prints money while changing lives.

Financial Projections

Path to $10M ARR in 36 Months

Metric	Year 1	Year 2	Year 3
Users	43K	100K	250K
Monthly ARPU	$27	$35	$42
Annual Revenue	$1.4M	$4.2M	$10.5M
Gross Margin	65%	72%	78%
Monthly Churn	8%	6%	5%

Unit Economics That Scale:

Customer Acquisition Cost (CAC): $23 (organic + referral driven)
Lifetime Value (LTV): $141
LTV:CAC Ratio: 6:1 (sustainable at 3:1)
Payback Period: 3.2 months

Traction & Validation

Proven Demand, Ready to Scale

Pre Launch Foundation:

20,000+ organic social media followers across spiritual platforms
50+ spiritual mentors pre committed with 5M+ combined reach
Beta waitlist growing 15% weekly with zero paid acquisition
Academic validation: Research partnerships confirming spiritual guilt/burnout problem

Year 1 Projections (Conservative):

43,468 users acquired (realistic based on community size and referral rates)
$719,487 total revenue across four revenue streams
25% annual retention (5x higher than meditation app average)
110 mentors onboarded serving diverse spiritual communities

Comparable Benchmarks: Headspace: 2M users by Year 3 (we're targeting 250K) | BetterUp: $300M valuation with coaching marketplace model | Calm: $2B valuation proving spiritual wellness scale potential

Competitive Positioning

SORIX Creates the Spiritual Al Category

Category	Current Solutions	SORIX Advantage
Meditation Apps	Content library (Calm, Headspace)	Active life management, not passive content
Astrology Apps	Information delivery (Co Star)	Actionable guidance integrated with daily decisions
Productivity Tools	Task management (Notion)	Spiritual integration, not just secular productivity
Life Coaching	Expensive 1:1 sessions	Al powered 24/7 guidance + mentor network

Go to Market Strategy

Global Expansion: US Beachhead to 25+ Countries

Phase 1: US Foundation (Months 1 6)

Leverage existing 20K followers across spiritual platforms. Mentor network activation: 50+ pre committed US spiritual guides with 5M+ combined reach.

Phase 2: English Speaking Expansion (Months 7 18)

Viral growth in US. International English markets: Canada, UK, Australia via mentor partnerships. Global SEO dominance.

Phase 3: Multi Language Global (Months 19 36)

Spanish/Portuguese localization. European expansion. Cultural partnership strategy. Target: 250K users.

Team

Building Spiritual Infrastructure Requires Unique Expertise

Celeste Rodriguez

Founder & CEO

Personal spiritual transformation through neurodivergent inclusive practices. Built 20K+ organic community across spiritual platforms. Vision: Making intentional living accessible to millions.

Key Planned Hires (Seed Funding)

Head of Al/Engineering
Head of Growth
Spiritual Product Lead

Advisory Board in Development

Theological Council: 12 faith tradition experts (PhD level)
Wellness Industry Veterans
Al Ethics Specialists
Neurodiversity Advocates

Risk Mitigation

Addressing Investor Concerns Proactively

Risk: Theological Accuracy & Religious Sensitivity

Mitigation: 12 person PhD level Theological Advisory Board. Al defers complex questions to human spiritual directors.

Risk: Scaling Quality Mentor Network

Mitigation: National Quality Mentoring System (NQMS) framework implemented. Quality barriers create competitive moat.

Risk: Al Bias in Spiritual Guidance

Mitigation: Diverse theological training data across 50+ traditions. Community feedback loops.

Risk: Market Adoption of Spiritual Al

Evidence: 70% spiritual identification + post pandemic intentional living trends. 20K organic followers.

Use of Funds

$1.2M Seed: 18 Month Runway to Series A Readiness

Product Development (45% $540K):

Multi faith Al training and development: $300K
Voice integration and mobile app: $150K
Mentor marketplace platform: $90K

Team & Operations (35% $420K):

Key engineering hires (2 FTE): $280K
Legal, compliance, and business setup: $60K
Office and operational infrastructure: $80K

Marketing & Growth (15% $180K):

Community building and organic growth: $100K
Influencer and mentor partnerships: $80K

Buffer & Contingency (5% $60K)

Unexpected opportunities and risks

Vision & Impact

Building Global Spiritual Infrastructure for Humanity

By 2030, SORIX Will Be:

The Global Standard for Spiritual Technology. 10M+ daily active users across 25+ countries making spiritual decisions with URSA guidance. Multi language Al serving Hindu practitioners in India, Christians in Brazil, Buddhists in Thailand.

Economic Impact

$500M+ annual marketplace transactions supporting global spiritual economy
50,000+ mentors earning sustainable livings across all continents
First spiritual unicorn demonstrating conscious capitalism model worldwide

The Ultimate Vision: We're creating infrastructure that helps humanity evolve from scattered spiritual seeking to organized conscious living regardless of geography, language, or tradition.

Closing & The Ask

This Is Your Moment to Own the Future of Human Consciousness

The Opportunity: Be the first investor in the platform that transforms how 70 million Americans (and eventually billions globally) approach daily spiritual practice and personal growth.

The Ask: $1.2M seed round to build spiritual Al infrastructure for humanity

What Your Investment Delivers:

18 month runway to 10K users and $100K MRR
Series A readiness with proven unit economics and category leadership
5x higher retention than any wellness app in market
Category defining position in emerging spiritual Al space

Contact: Celeste Rodriguez, Founder & CEO